prosumer, how the idea of prosumption has change over the years and how it is big with the new media

The idea of prosumption has been around for many years yet it is a concept that isn't widely recognised or known about. For over 200 years since the industrial revolution that has seen the world change forever the centre of the capitalist world has been the factories, the production of goods. ( Ritzer, 2010) But a dramatic change at the close of the Second World War, consumers in the US wanted goods, such as refrigerate, the consumer was slowly making its way as the main form of capitalism as factories started to decline in the US. ( Ritzer, 2010) the US is now seen as a nation of consumers but with the world becoming more globalised a single nation does not have to do both, but can rely on imports from other counties to supply the demands and yet even when we consider MacDonald as the pinnacle of physical prosumption where the consumer, must go to the counter to order, the consumer takes their own food to their table and they must clean up after themselves, this physical  prosumption is nothing compared to the online prosumption of data.

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The Web 2.0 has change the face of the world with it being a user-generated, with websites such as YouTube, Facebook and twitter. ( Ritzer, 2010)  The idea behind website such as the ones just mentions is that we consume what is on our pages of people and things we like and the we produce information about what we do, how we feel and how such products have been useful such as the MacDonald Facebook page where people can see promotions not advertise on the traditional forms of media and comment on such promotions. The way I am a prosumer is generally though Facebook where I’ll make a status update or share a picture and at the same time I could be looking at someone else’s profile. Another way I am a big prosumer is on YouTube, I am yet to post videos myself but I’ll watch and comment on videos as I see fit thus giving the producer information of the quality and how they could improve the next video they make.

   

Most information gathered from Journal of Consumer Culture, Production, Consumption, Prosumption: The nature of capitalism in the age of the digital 'prosumer' George Ritzer and Nathan Jurgenson, 2010

Cover-up versus exposure

cover up and exposure play a major role in many industries and governments. The music industry is a prime example of cover ups and expose when it comes to peer to peer downloading. The music industry wants to cover up the idea of gaining music for free. The idea to me is one of unjust why should people who have worked hard to write original music not earn money from is rightful theirs to sell. the ability to download music for free may have expanded the amount of music available to a larger amount of people but it comes at a price, it is morally wrong to steal and yet people everyday will download music. i guess people see it as a victimless crime.

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now to the exposure it is the peer to peer downloading that wants the expose. peer to peer downloading has become extremely popular in the last decade with the rise of website such as pirate bay and Napster the more populate these websites become the more harmful it is to the music industries. there are way to get unlimited download of music without paying for each and every song or album for example i use an app/website of JB Hi-Fi Now, which for $10 per month or $100 per year gives me assess to unlimited download of music, it may not include every artist and album but it is a legal fair way of downloading music where the artist still get the recognition and right that that deserve. the expose that new apps and website charging like the ones I just mention allows for honest use of the new format of downloading music.

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both the music giants and the peer to peer download have both covered up certain part of their operation. the peer to peer downloading most obvious use a cover up operation when users exchange proprietary MP3s covertly to avoid prosecution. while the music giants do it by hiding thier attacks on peer to peer websites by hiring third parties to place 'seeds' that are infected.

infomation gather on http://firstmonday.org/ojs/index.php/fm/article/view/2986/2680 

https://now.jbhifi.com.au/#/music/Home/Welcome/