Tuesday, 17 September 2013

The specular economy of celebrities

The fall of celebrities have always interested the general public, the people who want and wish to be as 

famous and well known but never achieving the goal. The idea of the specular economy has become 

progressively more importance for celebrities, as the “celebrities are in fact at the forefront of the expansion 

and use of social media and networks for reputation management. Indeed, some ‘stars’ such as MC 

Hammer have remade themselves through their presence on Twitter” (Marshall, 2010, p498).


                                                                   by Brian Solis

Many celebrities will post status updated or tweets on Facebook and Twitter respectively, but this form of 

publicity for the celebrates is still generally a two-way mirror as Marshall (2010) puts it, a the public are like 

the cops able to look into the interrogation room in which the celebrity is in revealing personal information. 

 But there are others that will willingly tweet with the public and make theirs interactions more like a window 

where two people can interact and see each other.  The example I will use which I heard on the radio, is 

when a cast in the Australian show Offspring, died many were extremely upset and stated tweeting about it, 

but hash tagging the wrong group instead of Offspring the TV show it was Offspring the 90’s band. One of 

the band member, Noodles, would tweet about how the guy deserved, as it’s a TV show, all for a laugh.   





The reason why specular economy is so big in the world of social media is because of the idea of mirrors, 

we look at celebrities as mirrors, something to aspire to, something to aim for, good looks, money and fame. 

But a mirror can also show faults in a person, flaws in celebrities for the example that Marshall uses is tiger 

wood who in 2009 was revealed as a fake, someone who had another persona that remained hidden for 

years. for this reason I think celebrities have become more open about their lives on social media because 

of, one not letting the media be the first to find out and secondly to try and publish a good reputation with 

the public by showing more of who they are.

Reference
Marshal, P.D 2010, ‘The Specular Economy’, Society, vol. 47, no. 6, pp. 498-502 

1 comment:

  1. I'll tread lightly so as not to get another comment deleted.

    I like that you have a link on the photo of MC Hammer leading to a Wikipedia article, because I would not have known who it was otherwise.

    Just some precaution, when you copy from Word it can mess with the formatting of your blog post. In my tutorial we were told to copy our blog into the search bar or a Notepad document to get rid of all the hazy Word formatting code. You should still be able to fix it without too many hassles. Unless you were trying to structure your blog post like a poem, in which case you have succeeded.

    It seems that you know what you are talking about in regards to the specular economy of celebrities, but you may want to read your blog aloud to find any errors that may have slipped through the gaps.

    Some more scholarly references will lend some ethos to your blog.

    ReplyDelete