“The image is one thing and the human
being is another. It's very hard to live up to an image, put it that
way.”
― Elvis Presley
― Elvis Presley
by Luiz
Mirrors, mirrors reflect that is their purposes the
celebrity world are just a mirrored
reflection of the public world and yet for
some strange reason the celebrity world is
something to aspire to and look at.
The odd thing about the mirror world of the
celebrities is that they have all
the same problems as the ‘real’ world, they have
drug addicted people who have
died from overdose such as one of the most recent
ones Amy Winehouse (also a
list can be found here). Yet for us who live in
Melbourne we rarely hear about
the overdose of 9000 people in our city every year.
That’s around one person of
every 400 each year that is still an extremely high
amount of overdoses that we
as the public never hear of or around 24 a day. Yet we
look into the mirror and
morn for weeks on end about a single overdose. I may
sound harsh but don’t the
9000 have a right to be on the news, what make
celebrities who just do their
jobs so difference from us.
Celebrities are oxymoron they are human like us and in
reality have little value
(Marshall 2013:1). Yet we in turn give them value as
we try and copy them. Photos,
of celebrities are highly valued for some reason
as a whole industries have been
made to take photos of ‘famous’ people and the
list of who is deemed a celebrity is
growing. Once a pond a time celebrity were
the one on silent films now chief such
as Jamie Oliver and Gordon Ramsey are
deemed famous. But what is worst are
reality TV stars, the ones who are
literally famous for no reason, the five minute of
fame and yet for some
unknown reason we follow them. In the news where there
are sections dedicated
to following celebrities and gossip, TV shows such as TMZ
such as
twitter.
Another aspect of celebrities are the ones well known
and famous for sport, for
doing something they enjoy and are good at. For me,
my interest is cricket and the
history of cricket and for one thing I have
notices is that names of people long dead
I still know of, why because they
were good at their sport, the ones who made it to
international level, the FredSpofforth, the Don Bradman, these names are name of
people who ordinary people, like myself, have aspired to be, a mirror of what we
want to be a goal for the mere mortals. For these people are immortal and for what,
doing something they are good at, but we can only be as good as we can be. But we
want to be a goal for the mere mortals. For these people are immortal and for what,
doing something they are good at, but we can only be as good as we can be. But we
humans need to aspire to be
something to be remembered and that where these
celebrities be it from sport,
music, or acting or one of the many other areas that
celebrities come from,
they are remembered for something.
The mirror of celebrities can also be seen in the
specular economy which the rise
and fall of celebrities have always interested
the general public, the people who
want and wish to be as famous and well
known but never achieving the goal. The
idea of the specular economy has
become progressively more importance for
celebrities and the public, as
the “celebrities are in fact at the forefront of the
expansion and use of
social media and networks for reputation management.
Indeed, some ‘stars’ such
as MC Hammer have remade themselves through their
presence on Twitter”
(Marshall, 2010, p498).
Many celebrities will post status updated or tweets on
Facebook and Twitter
respectively, but this form of publicity for the
celebrates is still generally a two-way
mirror as Marshall (2010) puts it, a
the public are like the cops able to look into the
interrogation room in
which the celebrity is in revealing personal information.
The reason why specular economy is so big in the world
of social media is because
of the idea of mirrors, we look at celebrities
as mirrors, something to aspire to,
something to aim for, good looks, money and
fame. But a mirror can also show
faults in a person, flaws in celebrities for
the example that Marshall uses is
tiger wood who in 2009 was revealed as a
fake, someone who had another persona
that remained hidden for years.
The fallout of Tiger Woods affairs of 2009 took the
world by storm, who was this
man who had lived such a private life to suddenly
be reviled as a grand Casanova.
According to the courier mail tiger wood had up
to 120 different affairs in the time
he was married to his wife of five years. for
this reason I think celebrities have
become more open about their lives on
social media because of, one not letting the
media be the first to find
out and secondly to try and publish a good reputation
with the public by
showing more of who they are.
I have covered the mainstream idea of celebrities but
in a world dominated by the
internet and the idea of the Web 2.0 the idea of
who is famous is quickly changing,
for instance on YouTube a video could be
famous overnight but as quickly it rose to
fame it turns to dust. The internet
is all way changing in and out of trends as quickly
as the information can
spread and that is extremely quickly and as Grossman is
quoted in Burns that we
call it ‘Web 2.0, as if it were a new version of some old
software. But it’s
really a revolution’ (Burns, 2009: IX.) Web 2.0 is the key term used
to
describe the change in how users use the internet with the primary focus the
social aspect of the web, the blog, the video sharing and the micro blogging
(i.e
Twitter and Facebook).
On YouTube where anyone can post videos clips and one
can be a celebrity or well
known for their content for example the Yogcasts are
a group of YouTube users that
upload videos of their gameplay for a number of
different games probably most
well-known for their Mine craft videos. It is
possible for any amateurs to become a
star as the ‘internet democratizes the
entrainment industries and lessens the
dominate of Hollywood in determining who
can be and cannot be a star’ (Burns,
2009: 61). These celebrities have a
different and sometime bigger audience than the
Hollywood ones but one thing
these web base celebrities rely on is the loyalty of
followers and from
personal experience I will say that if a web base celebrity has
posted multiple
videos and I enjoy them I will follow them eagerly, hungry for more
which I can
say for more than most Hollywood celebrities. I generally do not follow
a
Hollywood celebrity waiting for their movies.
Overall celebrities offer a unique look into the
mirror. A what-could-be mirror where
we see what we want to be. The specular
economy and social media now go hand in
hand for it produce so many more
pictures than official paparazzi releases. The
internet has allowed the
Hollywood grade celebrity to personally so images of
themselves, what they want
to show without being harassed by the paparazzi’s.
But what is a celebrity is changing with the
internet as many regular unloaders on
YouTube have become well known and have a
large following with subscriptions
and more who follow but don’t subscribe. This is changing the way we interact
with our mirrors of celbrities, ordianary people can become celbrities on the
internet while not living up to the hollywood standards.
with our mirrors of celbrities, ordianary people can become celbrities on the
internet while not living up to the hollywood standards.
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